From Hunger to Health

How Service Providers can Empower Americans for the Journey from Hunger to Health

Building Food Security Street by Street



Hunger is always perceived as a hyper-local issue. Smaller scale cash donors within a city or town in your service area are often very concerned that their dollars are spent for food within that community. They don’t want it to go to those folks fifty miles away who might as well be in a whole other universe. We might consider this as a parochial attitude and believe that these people don’t see the bigger picture like we do.

But, what if they’re right?

What if we’re so obsessed with total impact / poundage / meal gaps and systemic change that we can’t focus on the type of grass roots neighborhood level work which can be truly successful and sustainable?

Laying our own astroturf has been easier but this stuff grows.

Laying our own astroturf has been easier but this stuff grows!

That’s someone else’s job, right? A partner agency who can get into the weeds while we keep that big food machine humming. But we used to say that about a lot of things, like SNAP outreach or nutrition education. I’ve also always been concerned that we’re accidentally creating a ‘new norm’ of food security in that people will get increasingly used to saying: “Yes, of course I’m food secure, because I can go to this pantry on this day and then that pantry on the other day.”

No kind of security

No kind of security.

In Santa Barbara, we are ready to pilot ‘Healthy Neighborhood’ programs designed to be sustainable local solutions to food security and food literacy at the micro level. They represent the next step in the (occasionally painful) realization that we can’t make or keep a community food secure by only working with those who most need our services.

Ouch, what did I just say?

Do you think we have resources to just spray around? Unlike you, we’re not in ritzy Santa Barbara with sun and sand and aging movie stars. We live in the real world and we have to concentrate resources on those most in need.

Someone just out of the picture is filling in their SNAP application. We serve one in four of the population

Someone just out of the picture is filling in their SNAP application. We serve one in four of the population.

Yes, I get that perception, but we are a medium-sized food bank with a modest $4 million cash budget where cash is always tight. It would be easy for us to walk away from such an approach, but we can’t. Let me make clear that our food resources unquestionably go only to those who really need them. But educational and community building resources are going to have to be offered wider than that. Those that can pay will pay or subsidize others. While this creates short-term financial pain, it will also broaden and deepen the donor base and introduce new perceptions of the organization as a good for everyone in the community, not just those ‘disadvantaged others.’ (aka ‘the needy,’)

Consequently, Foodbank of Santa Barbara County’s Healthy Neighborhoods Initiative marks a major pivot in approach, transitioning our work in neighborhoods of high poverty and food insecurity from a client-based to a family-based model. This initiative is designed to bring together a whole neighborhood of families in the effort to build a resilient and nutritionally healthy community, where food and health become the focus for community engagement, education and economic development.

You don't have to build it for them to come. There's plenty of buildings sitting there.

You don’t have to build it for them to come. There’s plenty of buildings sitting there.

Each pilot will be based around key physical locations, operating as Community Food Access Centers, which are place-based, food-centric neighborhood revitalization efforts, uniting multiple educational, nutrition and community development functions. These centers will have a family-based focus. You may be familiar with The Stop in Toronto Canada. At this stage of the initiative’s evolution we don’t have the luxury of building one of these or utilizing a facility just for this purpose, so we have to make use of existing places with their own range of activities – community centers, schools etc.

Initially, the center will only operate one day a week, but it will be intensive. Food and age-appropriate education will be provided for the whole family to attend at a time convenient to them. Childcare and basic food literacy training will be provided for young children; culinary skills will be provided for teens. Education will be culturally as well as age appropriate.


Though there is one day per week where education and services are focused, other satellite activities will happen at other times. There will be regular communication across a number of media and communication platforms to keep the neighborhood informed and involved in the effort. Centers in targeted neighborhoods will provide low-income families with a specific place to go, where people that you know and trust will be teaching and learning with you. The idea is to break the cycle of poverty and food insecurity by including all generations; they will also work to channel partner services in a more culturally-appropriate and culturally-tailored manner, in an environment in which families and neighborhoods feel comfortable coming together and learning with each other.


Providing the life-blood of the Community Food Access Centers and supporting community involvement are neighborhood networks of volunteers – Nutrition Advocates – that provide  bi-lingual peer-to-peer education, empowering community members to improve their health. Food-related programs offer the “idea bridge” for others to provide skills and knowledge training.

Other elements of this strategy are:

Small Food Business Incubator – Encouraging entry into local food economy by providing business, food safety and marketing training to Nutrition Advocates and food entrepreneurs, and the opportunity to develop small businesses.

Food as Medicine Programs – Diabetes Education/ nutrition education/diabetes specific food support programs.

This approach builds on existing geographically local impact groups that we have been working on for the last couple of years and the relationships that have come out of them.

Collective impact projects come and go. Funding comes and goes. The idea here is to find a low-risk approach, because it involves empowering the community to help itself. Networks and relationships will grow, increasing community cohesiveness and requiring less outside stimulus.


Ultimately, a neighborhood approach does not rely on the desire to help ‘others’ but on the practical need to help ‘each other,’ by living in a neighborhood where mutual support to obtain and keep good health reframes how people engage with each other. This is incredibly challenging to our ‘big’ way of operating, but it is also exciting, representing the opportunity for a much more inclusive and empowering approach to our work, and the opportunities for new approaches to how we fund that work.

I’ll let you know how we get on.

In the meantime, why don’t you consider taking a walk and building food security street by street.


Practical Advice for Shaking the Money Tree

tree hand

“The Development Department would take any meeting in their desperate search for funds”

Last time on ‘From Hunger into Health’ we visited with some experts on the nationally evolving situation around funding the non ’emergency food’ side of your activities, those that are designed to move communities on from a state of dependence on food pantries. Wally Verdooren looked at how you can begin to align your strategies with those of funders, and Barbara Andersen gave us a peek into the mindset of funders and how it’s never too late to begin a whole new relationship.

As a follow-up from ‘the trenches,’ I am sharing some of my own experience in shaking the money tree – what has worked, what hasn’t, and how you can move forward the whole happy band, including board, different internal departments and the community itself toward a shared vision of a healthy and food secure future.


“The first meeting of the local Collective Impact group, was beginning to feel more like trial by jury.”

For a number of years I have been somewhat of a parrot,  repeating endlessly that ours are community health organizations. In that case, the first job of a doctor is to ‘do no further harm.’ In a fundraising sense that means making sure that you do not lose your current funding base as you reach out for some bright shiny new funding opportunity.


It’s a numbers game. 70% of your existing supporters are locked into the hunger / charity message that you have been espousing for years. They want to help ‘the needy’ and we have relied on their love, generosity and donations of aging cans of weird food since the beginning. You should accept their lack of desire to hear a new approach and keep pumping out the old hunger message. You should take their money and keep using it.

For some, you will need to keep singing from the same song sheet

“For some, you will need to keep singing from the same song sheet.”

This calculation still assumes that 30% of your supporters will be open to something new. This is a beautiful flower  you must nurture and grow. These supporters are typically younger, more interested in getting directly involved, and want campaigns with end results that they can feel good about achieving.

As you begin to think through your new approaches, don’t feel you have to have everything figured out before you take it to supporters. They want to be co-creators with you. Consider having visioning lunches or events that could bring in a third party expert/speaker to validate your new approach. Consider program tours that take your supporters to programs run by other organizations that you want to emulate. You needn’t be afraid they’ll jump ship. If you have the relationship with the donor, they will appreciate you being honest that you don’t have all the answers and be excited about the possibility of learning from success elsewhere.

"Embrace those novel partnerships."

“Embrace those novel partnerships.”


As your aspirations to do new things become known in the community, you have the opportunity to build novel partnerships that will enhance your legitimacy about venturing into health or community development or nutrition or any other area. One new partnership for us was with CEC, an environmental nonprofit. We came together to seek funding and community interest in a local Food Action Plan that would look at the possibility of food as an economic and health driver in our community.

These novel partnerships are going to excite funders because they are a more realistic response to the total picture that they see out there rather than us staying burrowing away in our one little corner of expertise.

One thing that many of us have to base new relationships around, is our access to clients/friends/neighbors (whatever term you like to use) who come to our programs because they trust us to not let them down. You have the potential of offering access to this clientele for health screenings or the provision of other services for low-income people.

You will get your fingers burned with some partnerships, where some groups might not want you ‘invading’ their area, so it is important to have limited objectives that allow trust and true partnership to grow over a period of time.


You should be ensuring that your strategies for the community involve the input of the community itself. These can be stakeholder interviews, meetings with other non-profits or public meetings. You will get a clearer idea of community priorities and that is gold with funders – you have done your research and are not guessing what people need.


“One screen from our online Guide to Nutrition Programs.”

So in our case, part of this strategy includes utilization of our ‘Guide to Nutrition Programs’ a GIS mapping solution that shows areas of need on a neighborhood level, as well as what services and programs are provided by our member agencies and others. What information do you have about the community or needs of it that might be valuable at establishing your credibility?


The research that you have done in the community will reveal a new narrative, one that is not just based around ‘we need your help and more and more of it.’ Communities have found ways to come together and help each other through hard times for millennia. If your new narrative focusing on Asset Based Community Development (ABCD), then there are many positive narratives that can fit into your new view of the world.

"Asset Based Community Mapping"

“Asset Based Community Mapping”

If you are not familiar with ABCD then here is a helpful powerpoint: Asset Based Community Development, Health Warning: Guard your eyes and souls from the hot pink text on turquoise background…

Realistically it will take years for the community as a whole to view your new mission differently. Every Thanksgiving, people give you a frozen B-52 bomber of a turkey and press the mental reset button as to what you can do as an organization.

Don’t panic. Keep engaging journalists and providing more positive client stories that show the self-sufficiency that arises out of other programs that you may be running.


“Complex issues needing systemic change can all be resolved with a barrage of Butterballs.”

You only need one foundation or major donor to give you a bit of money for you to hold this win up to the naysayers and to show them that your plans are the wave of the future and that the money will surely flow if you build it. When I wanted to hire a dietician to move my organization towards embracing good nutrition as our most basic value, I was able to get a single grant for $7,500 from a foundation for this purpose. This was nowhere near enough to cover the whole cost of the salary for even a year, but I still hired the person and kept pushing the process forward. It was the dietician’s job to be ‘singing for her supper’ in a variety of local funder settings. Here was proof that we were doing what we were talking about, and money followed this ‘proof.’

Your first efforts are going to deeply imperfect, but as Barbara suggested last month, the more you can share your process of evolving and learning with foundations, then they will appreciate your honesty and flexibility.


It comes down to having a larger vision of a food secure community, to engage the community to add to that vision, and to clearly articulate it to funders and donors. I know you can do it!



Money Does Grow on Trees: Funding your Evolving Mission

CTHG 2015 Money TreeNew opportunities to make long term impact on health and food security require a fresh approach to fundraising.

You’ve had enough of me mouthing off about my views – even if I am moving perilously close to the mainstream with the passing years. This time From Hunger to Health is drawing on two experts in the field to look at how we can take a new look at that money tree.


Wally Verdooren was until last year working as head of foundational relationships at Feeding America. Keen to see action in the field, Wally has joined Roadrunner Foodbank in Albuquerque New Mexico as their Head of Development. He is the perfect person to have a clear picture of the national situation and how the focus of foundations is changing.

We also have the opportunity to peer behind the curtain and speak to a former grantor. Until last year, Barbara Andersen, was head of strategic partnerships for the Orfalea Foundation, an influential local foundation that focused on food literacy. Barbara is now the Principal at All Points North Consulting ( and she will be considering how you can develop your relationship with funders.

In the second part of this lavish two episode ‘mini-series’ of a blog post, I will look at what hard-won lessons have been learned by one food bank (my own) in order to give you practical tips on shaking the money tree.


At the recent Closing the Hunger Gap conference in Portland, Oregon, Wally Verdooren took part in a workshop with me on this issue. He looked at the national perspective, considering how we can broaden and expand philanthropic support for ending hunger.


Wally believes that expanding and deepening your donor base does not require a shift in mission, but a broader expression of an organization’s identity/profile and a fluid and responsive advancement of your mission.

And it’s not just how your organization presents itself to the outside world. You need to eliminate an understanding, assignment, and evaluation of fundraising staff members as principally donation solicitors.

That’s a change of mindset for many of us. We want to keep poring the pressure on the fundraisers to live or die by last quarter’s figures. Wally argues that successful fundraising has become far more demanding and complex than simply preparing for and conducting requests for philanthropic contributions.

We need to advance and support an understanding and assignment of fundraising staff members as being:

  • Relationship/partnership builders (internal & external)
  • Project managers
  • Program development partners
  • Conveners
  • Deal-makers
  • Translators

Wally sees the need for this as having been heightened and accelerated by the 2008 Recession. It has also been spurred by both the admitted and unacknowledged failings of past financial support received from foundations. Now the desire is to emphasize OUTCOMES rather than OUTPUTS. More than ever, foundations are seeking new systemic, sustainable, and scalable strategies and solutions to persistent problems.

You know, like food insecurity.

Wally provided a thought-provoking ‘Golden Rule’ for Expanding Philanthropic Support:

“Whatever you’re buying, we’re selling.”

While that might initially sound like desperation or the first symptoms of mission drift, what Wally is really suggesting is that you focus FIRST on the donor’s/prospect’s motivations and goals for giving and not giving towards your organization’s needs, interests, and programs.

You should also go long and go deep in your prospective funder search by assessing motivations and goals for giving generally and specifically and then aligning them with what your organization actually does. This requires not only knowing your organization well, but not letting others define it.

What then are the fundable activities that are interesting foundations these days?

Key Trends/Priorities in Philanthropic Goals and Motivations:

  • Promoting Health
  • Advancing Community Economic Development
  • Providing Direct Services to Stabilize Vulnerable Populations
  • Engaging in Collective Impact
  • Building and Strengthening Networks
  • Conducting Data Tracking and Evidence Building
  • Advocating for Public Policy Reform
  • Ensuring Environmental Protection and Sustainability

Our job is to build cases for how these Trends/Priorities align with both current  and planned anti-Hunger Work.

Wally put together a matrix that took some of the newer ‘evolved mission’ food banking activities and put them into buckets that foundations are going to be receptive to funding.

Prospecting Matrix


That’s what we think funders are thinking…but what is really going on in their minds? At the same conference, Barbara Andersen, previously of the Orfalea Foundation and now the Principal at All Points North Consulting  ( allowed us to peer inside her cranium and consider how to develop your relationship with funders


Barbara Andersen


The day to day reality of the funder can be overwhelm from the sheer number of inquiries and applications for resources. The dilemma is that most programs deserve support. One way that you can break from the hungry pack is to demonstrate:

  • Your initiative is Strength-based vs. deficit-based. The former are positive, community-driven efforts that go behind the behavior to look at the drivers of that behavior. Deficit based efforts just respond to the behavior. Research has shown that strength-based interventions are sustainable, whereas deficit based activities are ineffective and may make the situation worse. This is all fruit for another post on Hunger into Health, as to how it applies to our specific work around the ‘deficit’ of hunger, but for now, those interested can also check out this short monograph: strengthsvsdeficitrb.
  • Open and honest communication is vital. We all want to wear the happy face for foundations, but if there is a ‘situation’ then they will appreciate being kept in the loop, even having their advice sought. You can also offer your perspective as a peer, on the broader nonprofit environment in your area.

One of Barbara’s most helpful pieces of advice is that failure is an option. If you go back to a foundation and say, ‘we tried this and it didn’t work, but as a result of what we learned, we think this will be a better approach,’ then that is something that they can get behind.

Barbara also did us a service by teaching us the meaning of a few helpful phrases in the language of funders;




It’s all about the relationship, so if your organization has evolved, you need to re-introduce yourself:

  • “I would love to share with you our new vision for ending hunger…”
  • “Your support has been so valuable to us. It would be very helpful to hear your thoughts on how our organization should position itself with other funders…”
  • Relationship-Building
    • “I would love to hear more about your new initiative in school food reform…”
    • “Congratulations on your new position! Can we grab coffee? It would be great to learn from your past experiences in nonprofit management…”


Sometimes it is important to understand when you need to move your efforts elsewhere, say if you have a foundation that is repeatedly shifting its focus or if you have to do too much work to apply for the grant compared to the support you would be receiving.


As I am fond of asking: “Is the juice worth the squeeze?”

And ultimately, if you organization is compromising its values, mission and/or program objectives to chase after some random dollars, then you need to be able to let go of those crumpled bills and watch them blow down the road.



Now that we’ve looked at the bigger picture and the new opportunities to gain support, it will be time to consider what strategies we as organizations can enact to shake the money tree.

Available March 01 

HIPPIE BANKING OR THE FUTURE OF FOOD BANKING? – Thoughts from the Closing The Hunger Gap Conference: What strategies will enable you to have the longest term impact on your communities? And what opportunities can Feeding America grasp at a time of new leadership for the organization?

In the past, food banks often treated non distribution-based activities as ‘window dressing.’ Something bright and shiny for the pickier funders who don’t love trucks. 


These programmatic activities were often viewed with some suspicion. Their outcomes were harder to measure than pounds. They were too ‘summer of love,’ while we were up to our necks in hunger, trying to deal with the ‘winter of discontent.’

The situation is changing, and you don’t have to be blissed out to be aware. These feed the line activities are  moving increasingly into the mainstream.

What’s going on? Has someone slipped something into our pallets of Capri-Sun?


Yes, someone did find something in their Capri Sun…mold.

What has changed became clearer last month, when I attended the second biannual ‘Closing The Hunger Gap’ conference in Portland Oregon. The name is misleading – designed to lure in wary food bankers with the reassurance that the traditional language and attitudes towards hunger relief will be maintained.

But don’t be fooled! Read the small print.


The main focus of CTHG (the name’s even worse abbreviated) are all the initiatives that don’t fit into old school meat and (sweet) potatoes food banking. This includes food access / food justice / systemic change / food as medicine / nutrition / gardens / food hubs and more.

Typical scene of Portland life

Typical scene of Portland life

These areas are touched on in passing at other conferences, but at CTHG they’re front and center. This also means the event draws a wide variety of small and large organizations who operate in worlds beyond emergency food distribution.

It was a chance for us to come together to better understand and leverage the ecosystem of organizations trying to make progress in this field. The vibrancy and range of other organizations now working in the food access/justice and nutrition field is staggering. These organizations never had a warehouse of food to base their interventions around and so have had to develop different strategies. We have as much to learn as to teach.

The outside world has changed to move ‘shorten the line’ activities from the periphery to the leading edge of many food bank’s activities.


How’d that happen? One uncomfortable fact is a lack of sustainable success. We are not in the starvation business, where volume of food has a life or death impact. We are in the food security business. And plying that trade, we have largely failed to move the needle on national levels of food insecurity, despite heroic increases in the quantity of food distributed.

It’s not a stretch to conclude that classic food banking is an ineffective tool  to sustainably lower food insecurity. Rather we have increased the levels of ‘food dependency.’


Food banks and member agencies have become de facto grocery stores for an increasingly poverty-ridden society. Instead of money, you pay for your food with your time by standing in line. Consequently we have carved ourselves an increasingly large niche on the lower tier of the national food chain. We are an artificial correction to the system.

I have seen this ‘new normal’ solidify over the last few years and not to mince words, it sucks. I didn’t sign up to be a tool to facilitate the depression of wages to maximise shareholder value. Are we asking people for money to feed people or to fuel the business of those who do want to , or believe themselves able to pay their workers enough money to survive on?

Whatever your feelings on this issue, the reality of the situation is that food banks have benefitted enormously from this situation. It has meant more resources and more security for our organizations. 

We have felt good about bringing more food into the system figuring we will eventually reach saturation point and ‘solve hunger.’ I’m not convinced that we will ever get to that point with our current strategies.

We got chicken! -- As Tyson Foods, Inc., truckdriver Dustin Crawford (right) looks on, Yuma Community Food Bank forklift operator Miguel De La Cruz removes a pallette of chicken from the back of a semi truck trailer to be stored inside the Food Bank warehouse Thursday morning. Tyson Foods donated 30,000 pounds of chicken to the Food Bank as part of an effort to feed people in need and to promote pulic awareness of hunger in America. In September Tyson Foods conducted a Facebook poll in which people were asked to vote for the food bank they would support to get a truckload of food. Ten food banks were selected to be in the poll, from among the most food insecure communities in the U.S. The top three vote-getters, including Yuma Community Food Bank, are getting a truckload of food this month. The top three vote getters in the poll were Food Bank of the Albemarle, Elizabeth City, N.C. (9,467 votes); Yuma Community Food Bank (9, 435 votes); and Mississippi Food Network, Jackson, Miss. (3, 425 votes). Photo by Ra

In the past, we often built elaborate self-justifications about why we didn’t get involved in what happened to distributed food once it left our care. “We just provide the food, we don’t get involved in all that complicated stuff.” If the member agency wasn’t poisoning or purloining and  those  pounds were going out the door, then we were good.


Our ability to get away with taking this approach has steadily, almost imperceptibly been slipping away. It started, strangely enough with SNAP outreach. Remember when food bank involvement in this venture was considered a sinister plot to sap and impurify our precious bodily fluids?* That situation changed in a remarkably short time.

Of course, many food banks already have comprehensive plans linked to reaching poverty and health goals that are consistent with the real world need in their service area rather than traditional metrics or performance benchmarking. ( I can think of a couple of examples fromnortherly cousins in California such as San Francisco and Alameda). (Check out the links to these plans)

Just as it happened with SNAP, I think we’re going to see the same rapid uptake in other activities:


  1. NUTRITION AND FOOD LITERACY EDUCATION at all levels and in all client ages and interactions;


  1. INCREASED LOCAL COLLABORATION to allow food to leverage other longer-lasting improvements in people’s lives (building social and community capital, training and job creation, health and housing);


  1. FOOD AS MEDICINE to keep health compromised clients living more productive lives, through the right type of food;


  1. A NATIONAL ANTI-POVERTY COALITION. We will do the painful work to ensure that bottom up and top down efforts coordinate in powerful new social campaigns to address poverty and its root causes.

Are these my fantasies, or are they going to come to pass?

You only have to look at how Feeding America has pivoted to capitalize on this new situation.

The writing on the wall has been there from large national foundations for a couple of years now. They’re tired of supporting an endless war on hunger that had no end-game. The C4C (Collaborating for Clients) work and its offshoots is a direct result of this shift in funder priorities.


The food as medicine approach is gaining traction in the diabetes area and in other public  health-style interventions. The affordable care act has provided a slow but seismic shift in the preparedness of healthcare providers to consider us as partners, however patronizing or wary they may be! The initial BMS funded study with FA foodbanks is bearing fruit around the country. At last our network has generated health specific data and we have to leverage it to the hilt.

The Feeding America network’s ‘meal gap’ focus has resulted in the conclusion that only fresh produce as can fill that gap. Despite territorial squabbles about who’s turnip is who’s. (And as a ‘net exporting’ county, I’m more of a squabbler than most!) this emphasis has already improved the levels of ‘Foods 2 Encourage.’ We are at a transitional point now where the new stats are being used as a fig leaf to hide the nutrient poor quality of other foods passing through our system. This situation will eventually correct itself as food manufacturers increasingly target the lucrative ‘health’ market.


As we were talking  about gaps, there is still an ‘education gap.’ Given the increased emphasis on fresh produce, it demands a comensurate increase in the focus on the education that will allow people to want to cook more produce. Unless we do this, we might as well toss all this new produce away in the dumpster and save our clients the trouble. This represents an, as yet, unseized opportunity on the national level. To match the focus on produce with an equal focus on ensuring it makes it the ‘last mile’ into the mouth of growing child or shrinking adult.


The final of the four areas of the ‘shorten the line’ activities that I identified earlier in this article is the one that represents the biggest unturned key of all – the coordinated anti-poverty movement.

Feeding America has had a fitful relationship with frenemies like ‘Share our Strength’ and others. There was also the fear that by partnering in a deep way with non-food focused entities we would lose our USP (and the funding that comes with providing food – something that people riot in the streets about if they don’t get enough of . This has always focused the minds of politicians of all stripes.)

We have arrived at  a moment of opportunity with a new leader taking on the CEO function at Feeding America. Is it going to be more of the same or are we going to have a leap of the imagination as to what is possible for us to achieve?

Diana Aviv - New CEO of Feeding America

Diana Aviv – New CEO of Feeding America

I encourage Diana Aviv to grasp this opportunity and run with it. CTHG has shown on the local level how food can be a way of leveraging other longer-lasting interventions in people’s lives. The same is true on the national level. Let us leverage the billions of pounds of food the network brings to the table, to forge a greater coalition of those who want to address the trap of poverty that so many are consigned to.

I’m sorry to give you indigestion, but this may involve issues such as minimum wage reform and campaign finance reform, so that people can provide for themselves and invest in their own communities, and also so we have political decisions that reflect the will of the many, not the road block of the few.

Sometimes the battles pick us.

I hope to see you at the next CTHG conference. Don’t just send your staff next time, come yourself. You will be inspired and stretched. There is a whole other world out there and it provides a key to improving the lives of those we serve and work with for the long-term.

Oh and don’t worry, the conference name is going to change.


* You win a free gluten-free Krispy Kreem donut if you picked up on the Doctor Strangelove reference.







Pic 1

Your nonprofit organization steps out onto the yellow brick road, hearts full for your hopeful march to achieve your mission. So why is it that the Emerald City doesn’t seem any closer now than it was a year ago, or even five?

Maybe because there is a fork in the road that you are missing which could really get you there.

Maybe you need to pivot.

The Foodbank of Santa Barbara County has been engaged in a significant pivot over the last five years from simply providing emergency food to 300 local nonprofit agencies to operating like a preventative health organization, raising low-income people’s health in the cheapest way possible – through what they eat.


We were originally seen as an essential organization for the community, but one whose job was to apply a nutritional band aid to a problem that could never be fixed.

We knew the true hunger issue locally was a form of institutionalized malnutrition – lack of food access for healthy food and easy access to poor quality food. These factors led to poor nutrition and health. Even more significant was a lack of the skills and empowerment needed to make good use of fresh.


Our first stage was to outlaw candy and soda and put hundreds of thousands of dollars into sourcing more fresh produce and making it available free to agencies.


Our pivot has been a big success for us, so let’s consider what tactics might be applicable to you in your situation.

Pic 2

Why don’t you start by taking a helicopter view of what you are doing and how it fits in with who else is doing what in this area.

Take a hard look at your true impact against the total need both from the perspective of the individuals you serve and related to what the community really needs.

Consider extensive stakeholder and user interviews. You will probably find that your end users have a different perspective of your services than you do.


With the Foodbank, once we’d made this commitment to pivoting by focusing on nutritional health rather than pumping out empty hunger –inducing calories, we realized that ‘charity’ was not going to get us more than part of the way to our destination. So we moved from focusing on a simple one-way charitable exchange to messy, awkward exhausting – yet sustainable – community engagement.


This was exemplified in our programs like the national award winning HSP, where an old model of food distribution (poor kids go to a room and pick up your bag of food while everyone watches) was replaced by a mutually supportive healthcare model that engaged the whole family in the excitement of helping each other stay healthy with food.



So, try not to think only in terms of your existing ‘mission’ which may be too open ended or vague. Perhaps consider what is the ‘destination’ you need to arrive at? (A community where…)

Pic 3

 In our previous mission, everything was about the short term and today’s crisis. Our clients are needy, we are needy as an organization. Help! Help! That will get you sympathy money. That will get you ‘go away’ money. But it will not get you the money you need to try to really solve the problem.

Pic 4

Move out of your historical comfort zone and do more of what needs to be done (as opposed to what you’re ‘good’ at doing) and build the partnerships that will help you reach the destination in collaboration with others.

What chunk of the destination goal could your organization take on, either by yourself or in partnership? How can you build support and resources for this?

Your pivot will fail if societal and local circumstances are not in favor of it (for the Foodbank it was donor and client interest in healthy food available for all, and also granting foundation interest in moving from outputs to long term outcomes). Another reason to pivot may be to avoid a big bad twister of a change in the outside world that is coming toward you.

Pic 5

It may be easier to sell your pivot as an ‘evolution’ as opposed to a sudden turn. It will cause less unease for all parties. And with some people you just have to pretend nothing’s changed!

Pic 6

Use data to win the argument for pivot – this is a way of avoiding it being a battle of personalities. Who are the supporters who can help you compile and interpret this data?

Pic 7

Who are the key influencers that can help you make the case for a pivot? Look for individual champions on your board, volunteers and funding community to influence others. Balance when to ask permission and forgiveness.

Pic 8

You may have to operate like an internal start-up within your larger organization. This will be a core group of believers who can steer change.

Pic 9

Money greases the most painfully grinding of wheels. So find a source of outside funding which will enable you to research or take on some small initial facet of your pivot. Use this outside money to speed internal change. Use this ‘win’ to demonstrate to those who are on the fence that your pivot will draw new forms of support. We were able to secure partial funds to hire a dietician, and it enabled us to make a lot of changes.

Pic 10

Make peace with the fact that your pivot may require you to be a ‘two-faced’ organization for a period of time presenting either the old or evolved mission in different ways to different people.

It will take time, education and persuasion for donors supporting your original mission to come to understand and embrace your new mission. (What is that verse from the Bible…For what shall it nonprofit a man to gain the whole world and lose… his funding.) When I am talking to donors, I know within 30 seconds whether I should be having a hunger or nutrition conversation)


Pic 11

Finally, it’s not all about the outside world. Pivoting the mission is a lot easier than pivoting the culture. What is your plan for making this kind of shift internally? Identifying and empowering champions is one way. Firing or ‘freeing up the future’ of people who cannot move on in their thinking is another uncomfortable but vital tool. The culture is going to be the last thing to change and it will take years (Culture eats mission for breakfast).

As long as you remember Glinda’s words and you will get there just fine.

Pic 12





Goodbye Fundraising, Hello Resource Development

The Fundraising Tree of Many Hands

The Fundraising Tree of Many Hands

We are nearing the financial year end for many nonprofit organizations, and maybe things are going to work out fine and you will make budget.  Perhaps you will even produce one of those modest nonprofit surpluses that will make everyone feel good, with being so much that it would raise any eyebrows in the community. It is unlikely to be enough to enable you to truly reinvest in your mission at the level necessary.

Maybe, though, you are going to have a deficit this year. Is it a one-off freak event or do you sense a gradual softening of your fundraising?

In the world of food banking and emergency food provision we rode a wave of recession-based fundraising from 2008 to 2012 that was based on general recognition that doubling down on core services was a necessity that had to take priority over funding the opera or saving the snowy plovers.

Line Dancing

Line Dancing Without The Stars

Those days are over. The problem is that the recovery is job-lite, and a growing number of the people who access our services are food insecure families with at least one breadwinner trying to piece together a living from a handful of part-time, low-pay, no-benefit jobs.

Nevertheless, many donors have become bored with the recession, and they want to move on. Now, they could be whistling opera arias while they feed the snowy plovers, rather than tapping their toe to a Woody Guthrie number and making sure that no American goes hungry. Many foundations have already moved on from a posture of feeling obligated to focus their resources on ‘urgent needs’ of a recession.

Gimme all your money, honey.

Snowy: Gimme all your money, honey.

I have touched on the challenges of the current fundraising environment in this column before, typically by encouraging you to ‘sell a new bill of goods’ to your donors (such as nutrition and food literacy; or food banks as preventive health institutions; or as community development engines). These newer ‘cure not band aid’ activities are designed to work symbiotically with the previous singular focus of hunger relief.

However, in this post, I want to encourage you to consider a more permanent shift in how you approach the entirety of your fundraising and development.

The Development Team (Self-Portrait)

The Development Team (Self-Portrait)

Walk down the hall to look at your fundraising person or staff or department. However many, or how wonderful they are, they are NOT going to be able to succeed in providing the level of funding truly needed for you to succeed at your stated mission.

I’m sorry to be the bearer of bad news, but they cannot do it alone.

It requires everyone on the payroll and also everyone with links to your organization to have a ‘resource acquisition’ mentality, which is something different from simple ‘fundraising,’ and I hope to make this distinction clear.

When nonprofit leaders swap notes about fundraising, we usually gravitate to chit-chat about direct mail vs. events vs. online vs. this or that. We get hung up on the tactical tools rather than focusing on the types of shift in strategic approach that will enable us to succeed.

The good news is this strategic approach requires you to focus heavily on only two things:

1. Building and maintaining diverse relationships in the community;

2. Having the technology and dynamic internal communications/culture to assemble and actively disseminate the latest information about those relationships to all staff.

That’s it, folks. Focus all your energies and staff on these two issues and your organization will be sustainable in the long term. (Assuming, of course, you are the right people doing the right thing at the right time for your community)

Today's washout is tomorrow's prospect.

Today’s washout is tomorrow’s prospect.

So how do you do what I am suggesting? Let’s take a look at a group of people who are doing them already – people who are raising money for institutions of higher education. You’ve seen them at airport hubs in shorts and a suit jacket, modern day bounty hunters, tracking down their prey. These gift officers put incredible focus on steadily building relationships and joining the dots between a complex net of interconnected people. Of course, they start with an advantage, that they have a finite group of ‘prospects’ with a common interest related to a shared past experience of their glorious alma mater. (And even if that experience was plain bad, the fundraiser knows that they can give it a decade or two and rely on the golden glow-generator of memory to make that graduate positively inclined towards the institution. Or maybe just call it Stockholm Syndrome!)

A human services nonprofit needs to build a similar kind of shared experience with its large number of potential supporters in ways both large and small. Foodbank of Santa Barbara County’s Impact Group approach to focused service provision is already generating new communities of interest (and communities of resource development) for us, around shared interest areas like nutrition or diabetes care or poverty or through targeting specific geographical areas of highest need in our service area.

Diabetes Impact Group logo

We seek to involve people beyond the ‘twanging heart strings’ level of financial support, because we want to directly connect people to an area of their on-going interest:

“The Foodbank are interested in optimum nutrition and exercise? So am I!

The Foodbank is working to provide special support to those with diabetes? I’ve got an aunt with diabetes!

The Foodbank is bringing special focus to build collaboratives to address poverty in a particular part of town? That’s the part of town my family pulled themselves out of, or that’s the part of town that I could make a lot of money long-term by investing in at the ground floor!

The list goes on and on and on. Everyone who supports us is interested in ameliorating hunger, but most are interested in so much more; in things that are ‘stickier’ than solely hunger, the perception of which will ebb and flow with (skewed or otherwise) perceptions of the local situation.

If we can engage people long term in a positive change area, then this is going to garner us far more sustainable resources to help us achieve our mission of building healthy communities through good nutrition.


If the CRM jigsaw only had four pieces...

If the CRM jigsaw only had four pieces, life would be so peaceful…

Technology can help us achieve this, because we can source new types of information on people and compare links between large amounts of data. We can utilize a cheap (or theoretically free to nonprofits) CRM (Constituent Relationship Manager) like Salesforce or spend lots of money on Raiser’s Edge or any of the other IT solutions out there. It doesn’t really matter what you use as long as you are aggregating and linking all that data, and taking all of those relationships seriously.

This demands that we bring a high level of sophistication and focus to fundraising efforts over a wider level of dollar donation, whereas before, this was only the purview of the major gift level. I am sensing the need for us to flatten out how we treat small scale and large-scale contributors to our organizations. People want more information, more access. We have to find ways of doing it that don’t suck us dry of time and money.

Clearly, it is not cost effective to spend hour upon hour of staff time to build a relationship with a very chatty $25 donor, which is why social media and utilizing groups of community supporters acting as a conduit, becomes vitally important. You might also be pleasantly surprised to discover that the contractor who gives you $25 at Christmas is one degree of separation away from the wealthy person who favors that contractor for the job of moving the west wing of their house to the east wing or whatever the current priority is.

Meet your new Major Gifts Officer

The new Major Gifts Officer cracks a joke

Perhaps at this stage of the discussion, you might acknowledge the potential benefits of focusing on relationship building and mapping, but how do you make it happen with a staff that is already stretched tighter than Simon Cowell’s face?

It's not only your patience I'm stretching

It’s not only your patience I’m stretching

I have talked in previous posts of the potential upside of moving, however painfully, towards an employment model where everyone you hire is a leader or potential leader – whether they ride a desk or a forklift. Their job is to inspire, guide and when needed, manage the work of a shifting group of human resources that are paid ‘other than with money.’

This enables everyone in the organization to scale the impact they could achieve on their own. They work with volunteers, community leaders (super volunteers), knowledge philanthropists and interns.

For this to work, processes need to be simplified and automated, online training needs to be provided for tasks, and we need the ability to break down complex tasks into smaller discrete sub-tasks which can be taken on by those with only a modest amount of time to commit to the organization. The upside for employees of this kind of ‘outside-in’ organization is that they will be become better paid.

If this wasn’t confronting and challenging enough by itself, I am further suggesting that you need to up the ante by insisting that all staff be tasked with bringing resources into the organization as well. (And be rewarded for doing so).

However small your staff is, they have between them relationships with the people who have the relationships with the people that are waiting to be inspired and actively engaged in your mission, and which will bring it the sustainability of funding that it needs to succeed. You just need to give staff the confidence, permission and motivation to start to grow and link those relationships.


I’m afraid this involves more of that indigestion-provoking medicine called ‘culture change’ and the kind of cross-functional teams and situations that can get people talking and sharing what and who they know.

This now brings us to considering the distinction that I drew earlier, when I said it was more a question of getting staff, board and volunteers to understand that what we are asking of them is not ‘fundraising,’ but ‘resource acquisition’ which is different. The more introverted members of your team can be reassured that ‘resource acquisition is far less scary and embarrassing than fundraising.

It is not asking your friends for money. REPEAT. It is not asking your friends for money.

Rather it is building a matrix charting the varying resource needs of the organization alongside the different interest/involvement areas that your organization provides, and then to begin to join the dots themselves about who they know who might be interested in what area.

The whole organization pitched in to bring home the bacon (and the wooly mammoth)

The whole organization pitched in to bring home the bacon (and the wooly mammoth, and the hippo and the python) Where’s Russell Crowe when you need him?

This kind of culture change also involves tasking staff who come to you with great idea for a new initiative with getting involved in generating the resources to put that initiative into action.

To which they reply: Wait, isn’t it the development department’s job to come up with the money to make my initiative a reality? I mean I can work up a budget or something, but the development director needs to schmooze some people and write some begging letters, because that’s their expertise, right?

Development Departmental Mascot

Development Departmental Mascot

It is their job, however it is also the job of the employee with the lightbulb over their head. Again it is a question of breaking down the elements of this initiative into chunks of people, things and money. We can’t afford to pay for everything ourselves, because that would be hogging all the fun, right? So where are new resources for each of these chunks out there in the community, which are laying in the hands of people who are waiting for the opportunities that their social investment in you will bring them, their employers, families and groups.

I would argue that the required resources for many new initiatives are out there, they just need to be tapped, and who better to do it than the person who within your organization who is excited by what that new initiative can achieve? Of course they are working in tandem with the accepted development team, so that you minimize toe-stepping and mixed messaging, but they can play a key role in helping to drive the process. They can get involved in meeting with people who may be able to play and working their own set of relationships and forging new relationships built on common interest and shared vision.

I don’t know about you, but when I walk into an all-staff meeting, I don’t see a bunch of job titles sitting around, I see everyone as a walking ‘Kickstarter’ campaign ready to inspire the community to deliver on an amazing idea.

Get out there and bring back the resources

Get out there and bring back the resources

This doesn’t mean that the development department is getting off the hook, oh no. They have to utilize the same approach. If they come up with great new fundraising ideas, they also need to come up with the people (who are not paid staff) who want to execute the idea. They also need a logical framework for how this activity is going to get some oversight and accountability from within our organization. This requires us to work with trusted volunteers who can engage with other volunteers or community organizations. We also need to rely on a sharing technology and culture to enable us to mitigate the risk of a crazy or self-serving person doing damage to our good name/brand.


These days, we are all Sherlock Holmes, looking for the clues and connections that are going to close the case or close the campaign, and build an organization that is sustained by the community for generations to come. Your mission deserves nothing less, right?

No More Band Aids – Strategies and Five Tactics for helping your clients long-term by evolving into a health-outcomes based organization

Are you sure this is the cure for food insecurity?

Are you sure this is the cure for food insecurity? Because my symptoms just started again.

Big Data is Coming for YOU

One day not too long from today, funding for organizations like ours will be heavily based on the social impact returns we can bring against the financial investment made. We will have to make our cost benefit pitch over what improvements in health can we bring. Who are the specific groups we will touch and what specific disease areas will we help to mitigate or eradicate? How much money can we save the City, County, State and Nation in healthcare costs? Over what period can we do it?

If we can put forward a persuasive argument, we will receive funding with the remit to deliver on our proposals. Our food and education programs and our demonstrated ability to link to a continuum of community support and empowerment for under-resourced individuals and families will help us make a strong case.

We will then have to evaluate and measure impacts and wrangle and present the kind of data that makes our current activities in this area seem equivalent to counting on our fingers.

It could be like Feeding America’s quadriannual Hunger Study – every day!

Before you wake up screaming in sweat-soaked sheets, we are not there yet. This may be a world that you don’t want to get to. However, it is coming, whether you like it or not and we need to position ourselves by our deeds to demonstrate the hugely beneficial public health impacts of food banks.

Join the crazy food bank health kick!

Join the crazy food bank health kick!

Sure, I am a nice guy who wants to help people be healthy and feel positive about what they can achieve in life for themselves, their families and their communities. But I also care about the long-term direction and viability of organizations and a network like ours. We need financial resources to do our work, and our march into the future is going to require mastery of juggling dual funding streams (charitable donations for food insecurity and provider service fee payments for health outcomes) to be able to survive over the coming decades.

From my cheap seat in the bleachers, hunger is no longer driving the national discussion in the way it did a few years ago. It is already viewed as a sub-component of poverty, which has morphed into the ‘real issue.’ The perception is now that the country has drifted in a situation where people find it incredibly difficult to improve their circumstances no matter how hard they work, no matter how much they take personal responsibility for their own situation.

lost my job

Partnership with other organizations nationwide and locally is the only way to begin to take on both situational and generational poverty. Feeding America’s fledgling Collaborating for Clients (C4C) initiative is a great step in this direction. Here is a download for some FAQ’s about this: Collaborating for Clients FAQ_1.27.2014[2]

The vital next step after that is ‘collaborating with clients’ to achieve the kind of sustainable transformations in local communities that will work long-term. The Federal government is not going to gallop in on an ethnically balanced white/brown/black horse and save the day. Those days are done. We have to help micro-communities connect and find their own solutions, and then turn around and use their own power and ability to work together to drive the national agenda from the bottom. I mean, what is the point of all this social networking crap unless we can get it to do something worthwhile, right?

Anyway, it’s clearly time for one of my pink happy pills to calm down, because all that is still a ways off and we want to help people be more nutritionally healthy right now.

And so, there is ‘preventative health’ which can be the second flank of a ‘pincer movement’ that enables us to come at the ingrained and complex problems of poverty from two different sides, utilizing different partners. Fighting poverty through job creation and community development is actually not enough in itself. If you improve people’s financial situation, you can make them food secure, but this doesn’t necessarily improve their health. However, if you work to help people improve their health, you give them skills (food literacy) that will be invaluable to them in times of scarcity or times of plenty.

Another quiet day at the Food Bank

Another quiet day at the Food Bank

I also think it is possible to steer the issue of poverty away from being a lightning rod for people’s knee-jerk political reactions and deep seated personal fears (oops, same thing) and into a more neutral territory where we treat the ravages of poverty as a public health issue that there can be broad consensus to rally around. That is a ways off, but I think it gives us somewhere to head for that is worth reaching for.

The Tactics

So that is the ‘why.’ What about the how? How can we engage with the current preventative healthcare framework and demonstrate our worth to be part of this fabric.

Below I lay out five different steps you can take. You can’t do all of these things at once (don’t tell my staff that, though), but achieving a win in any of these areas will give you some credibility and provide the foundation to broaden and deepen your health-related activities.


1. Diabetes is a great place to start:

Playing a part in diabetes care is one of the best initial possibilities for demonstrating the vital role we can play in community health. Obesity is much harder for us to prove the specific benefits of our role. (Even for us our food bank with 60% of our distributed product as fresh produce). Diabetes is much easier for us to demonstrate the success of our interventions.

For the last two years, the drug company Bristol-Myers Squibb has been funding pilot programs in diabetes care with three food banks across the country, each pursuing slightly different versions of partnership with local healthcare providers. (Here is some basic information on the project. More detailed data will be released soon.)BMS Diabetes Project 2014 The interim results of these studies provide us with some real data about food banks can play a vital role in screening, helping people control their condition, and also dealing with the huge swathe of ‘borderline diabetics.’ Here is a link to an informational website on this area, which has a lot of helpful info.


We are actively speaking to a number of local health providers in our county about running similar programs. Virtually all of them have been enthusiastic about this. It is a big problem, they can save a lot of money, and they also have funds available for this type of activity. We are still working through how the financial model will work, but we are increasingly looking for fee payments (by healthcare provider, not individuals) for the type of direct service that we are providing in the healthcare space. We can’t be apologetic about asking these organizations to pony up. Yes, people expect charitable hunger relief for $25 bucks and a turkey too big for someone’s oven, but I can assure you that they do not expect to get bona fide health interventions so cheaply.

And now we will open up the stomach to determine that it is indeed empty.

And now we will open up the stomach to determine that it is indeed empty.

2. Consider providing training in screening for food insecurity for medical staff:

Oregon and its food bank are way ahead on this one. (what was that Ron Burgundy was saying in Anchorman II about only leaving the country once – when he went to Salem, Oregon?). They have a dedicated site with excellent online and written training materials for medical staff centered around utilizing the existing USDA two question survey to gauge food insecurity.

From childhood


Of course, medical staff will have a full-blown panic attack if you attempt to suggest adding anything more to the huge clipboard of paperwork needed to be filled in on patient intake (waivers to waive the right to waive waivers and the like). However, persuasive arguments can be made – continuing education points are available in the Oregon model, for which there are existing requirements for medical staff to obtain. Also, being aware that a patient is in a food insecure household is a pretty useful thing to know when you are looking at strategies to improve the health of that patient.


Prescription program

The other major potential sweetener is the possibility of providing doctors with the ability to ‘write prescriptions’ for fresh produce for some patients. They could then bring these prescriptions to a food pantry (ideally one that would be open at that time) where they could receive some fresh produce. Medical staff like to have something to give patients, and even if they have to pay something to help contribute to the cost of fresh produce, it is still a small cost compared to other interventions they could offer.

The health provider was particularly proud of their new mobile screening van

The health provider was particularly proud of their new mobile screening van


3. Get in on the ‘Community Health Needs Assessments’ wagon train:

This was supposed to be our admittance ticket, our way of building relationships with local hospitals and health authorities. They are now mandated to see what is happening with the health of their communities and devise strategies to deal with these issues. Food insecurity is a significant portion of this reality, as well as the health conditions that optimum nutrition can help alleviate.

We actually contributed to our local plan a few months back in terms of being invited to a stakeholder interview roundtable. We are still at the stage where we were not considered partners, more a case of ‘we better ask a bunch of nonprofits what they think.’ Consequently not much significant has resulted from our modest involvement in this process. In your area, you may be able to insert yourself at a more opportune point in the process and be more involved. From our viewpoint, I figure that we need to get on with the other things we are doing in this area, and then when next time rolls around, things will have shifted significantly.

Here is a download on this issue.Assessing and Addressing Community Health Needs_CHA_2013



4. Stop whining that the bigger fish get all the fish food. Puff yourself up bigger to get bigger funding:

I am not talking about increasing the size of your organization, which may not be a good idea even if it is financially possible. What I mean is to link together with other food banks or similar organizations to run health based programs over a broader geographical area. While I may have my visionary moments,  most of the strategies I pursue have a very pragmatic basis. Such is the case with this. Trying to get the Feds to cough up for the dire needs of those in hunger in Santa Barbara County is an uphill struggle. Why, dear reader, even you are smirking now. What do they know about hunger? We always have to deal with the kneejerk reaction of having one rich city in a county with rampant food insecurity and low food stamp uptake. (In the 58 California counties, only 14 have more food insecurity than Santa Barbara). Also, the reality is that if you are looking for health money not USDA food security money, a county of 400,000 is a gnat bite. They want big populaces to make significant impacts on regional numbers.

This is one of the reasons for the formation of the ‘Food Bank Health Alliance of the Central Coast.’ This is an aggregation (currently) of ourselves, Santa Cruz and Ventura Counties. Between us, we have a million and a half people. If we can get San Luis Obispo and Monterey County to join us we will have an unbroken line of sister organizations covering the whole coastal region that separates LA from San Francisco.

Foodbank Health Alliance of the Central Coast logo

Our organizations are linked by MOU committing us to jointly seek for health related federal funding (though we’ll take money from USDA, Department of Defense, Smokey the Bear…). Marriages of convenience without shared values and objectives are a recipe for disaster – as I’m sure you’re all aware from your previous collaborations – however, this more open relationship is based on a shared outlook. This boils down to:

  • GOOD NUTRITION – Is the bedrock of our activities, sourcing and distributing as much nutrient dense food as possible. We also have nutrition and wellness policies so we can walk the talk (and help our member agencies do so).
  • COMMUNITY EMPOWERMENT AND DEVELOPMENT – As well as making a success of ‘feeding the line’ of people who are food insecure, we are also very focused on ‘shortening the line’ of those who will need help in the future. The only way to achieve this is through empowering the community to take control of its own nutritional challenges – on an individual and neighborhood level and upwards. This involves making those who were previously ‘clients’ into partners for healthy lifestyles and environments.
  • EVALUATION OF IMPACT – A need to move beyond measurement of outputs to demonstrating the efficacy of our actions on the public health and development of communities. We will additionally work to demonstrate wellness and self-sufficiency.
  • A HISTORY OF COOPERATION AND MUTUAL TRUST – We have a long shared history as members or partner distribution members of Feeding America, the national organization of Food Banks as well as the California Association of Food Banks.

There will doubtless be lots of challenges, different organizations used to running their own unique programs in their own idiosyncratic way. However, unless we can make this type of collaboration of very similar organizations work, then none of us have any hope at succeeding in collaborating with the wider groupings that will be necessary to have a true impact on poverty in America.

An ‘alliance’ like this needs large amounts of cash to grease the wheels and make it work, so stay tuned for results on how we’re doing. Or better yet, why wait to see whether we fall flat on our faces and put together your own regional collaborations. If the Feds don’t give you the money, they’ll only spend it on something really dumb, so you might as well go for it!


Gladys had waited 50 years, calculating the perfect time to make her move...

Gladys had waited 50 years, calculating the perfect time to make her move, snaring her hapless target in her macrame web of sin…

5. Lead with Seniors:

Often, funding to feed seniors is treated in a similar way to finding the money to feed homeless people. Besides a few highly motivated donors, these are the programs that it is harder to get broad funding for, so they tend to get paid for out of general operating expenses. It’s a shame, but scruffy dudes with matted beards or finicky grey hairs clipping coupons do not always excite funders. Consequently, it’s so easy to lead with kids and get funding for those kids. (I call it ‘taking candy with a baby’) Individual donors or foundations feel the heartstrings twang and they also think kids might be a better long-term investment. I have always muttered that ‘Kids are just the Seniors of tomorrow,’ but that hasn’t made much difference. I have been waiting for some perspective to shift or something to click for me in this area and I think it just did.

At a recent meeting with a major healthcare provider, he said: “Kids are basically healthy unless you really mess them up, but seniors are a significant expense.” If you think about it, asking the health world to pay up now to ease the problems kids will generate thirty years from now is asking too much. If we can help them keep seniors healthy and independent as long as possible, we can save them some serious cash in the here and now, not after they’ve retired or moved on. That is something that they would be prepared to invest in – and the sums would be a drop in the ocean compared to the increased expenses they face.

In this case I am thinking about a more integrated and expansive range of senior nutrition programs that move beyond the straightforward grocery bags or congregate feeding. These programs would have a nutrition and health element and that mesh more organically with existing health screening.

We are still putting together the right mix of ideas and partners before making a significant investment, but it has to happen and soon. We are seeing an explosion of need amongst seniors and what might be termed ‘pre-seniors’ (those close enough to retirement age that they are finding it very hard to get employed as people don’t want to invest training cash in them). Really, once you are in mid to late 50’s it gets harder and harder (So that’s why those Food Bank ED’s stay so long in their jobs!) To give an example of the type of programs we are looking at in the senior arena:

• A program providing ingredients for seniors to cook a meal together a couple of times a month at a community or senior center. This would give people motivation to keep their cooking skills going and also allows social contact, additional nutritional education and health screening from other healthcare groups.

• In seeking to meet the needs of our large Latino community, we are looking at a program that caters to the large number of grandparents who look after kids while their parents work. This program would also allow for a weekly meal in a community center where both generations would work together to cook a meal. This way, nutritional health and food literacy skills can be the focus for these two age groups, who if they disagree about a lot of things, are united in their belief that mom and dad can’t cook to save their lives, or that they are convinced they don’t have the time to. Again, this situation offers great health screening opportunities for diabetes etc.

• Meal delivery to seniors. In our area (and maybe yours) senior meal delivery has become a hot potato (or a reheated lukewarm potato, more like) with responsibility for the service being passed around. Meals on Wheels may be a large presence in your area or one that is suffering from a volunteer force that is figuratively and literally dying off. The reality in many places is either some kind of vacuum or spotty service at best. We are interested in investigating partnerships in this area. At one extreme, you can be like Feedmore in Virginia and create one big entity of MOW, food bank and community kitchen. At the other is at least more collaboration and integration within the range of services in your area. I know that Greater Chicago Food Depository has been piloting a program where health visitors drop off an ergonomic box of six frozen meals with low-income seniors that they visit. These are to be picked up from various centralized locations, and the frozen element allows delivery before food safety becomes a major issue. For the health visitors it is obviously an inconvenience but also provides something tangible that they can give people and that helps them make their numbers and keep their clients happy. This is a complex strategy and I know that there have been significant challenges with it, though this is clearly a direction worth pursuing and seeking the type of local and state reimbursement funding which would make it more financially viable.

It is up to you how tightly you are able to integrate this type of programming with the health screening and health treatment needs of seniors, but the tighter you do so, the more you guarantee a stream of funding. Food is still the draw to get involved in a program whether you are seven or seventy.

Feeding America recently published a report on Senior Hunger, which may provide some help to you in pushing for funding and partnership in this increasingly vital area of our operation.

Link to executive summary of this report: Spotlight on Senior Health

Are the tactics I have suggested a distraction from your core mission of feeding people? I would argue that they enhance the mission in multiple ways. Take the suggestion around training medical staff to screen for food insecurity. Can you imagine how much your development staff will benefit from the type of new understanding that doctors and health teams will gain of both food insecurity and our work to eradicate it? People want to get involved when the discussion is good nutritional health, and now is the time to start leveraging our credibility and boots on the ground in this area.

Also think about attending the ‘Closing the Hunger Gap’ conference, which has become a key focal point for this and related issues. Closing the Hunger Gap Conference Report 2013 which held its inaugural conference last year in Tucson and will next be held out of the country in Oregon in September 2015.

Live Long and Prosper, and let us know how you’re doing!

This Holiday Season, Let’s Have A Little Less Hope

The CEO at his desk.

The CEO at his desk. “Christmas bonus??? Put another brick of Ramen noodles on the fire and be glad the Food Bank offers you gainful employment, Bob Cratchit.”

Twas the night before Christmas when all through the food bank

Not a creature was stirring not even a mouse…

(Especially not a mouse, or those AIB inspectors will be down on us like a ton of moldy potatoes)

If you search the web for the words ‘hunger’ and ‘hope’ together, you will get a hundred and fifty four million hits. The idea has gained currency over the years that not only does the food we provide fill bellies, but that we are also offering something else, something that will not break our programmatic budget to provide: the ‘hope’ of a better day tomorrow.


Let me be direct and say that I don’t see much hope at the average unadorned food distribution: “I hope the line moves quicker,” and “I hope they don’t make me feel too embarrassed.” This feeling of disempowerment has nothing to do with the sincerity or charitable spirit of those volunteers or staff running the distribution. Some are run in a very compassionate and sensitive way, yet however we sugar the pill, people are still held back by the unequal relationship between ‘giver’ and ‘taker.’

Please, hold your snowballs to my face until the end, because in this special holiday cheermeister edition of ‘From Hunger to Health’ I want to briefly question the benefits of trading so freely in ‘hope’, as we turn to looking at shortening the line for our services, and avoiding the institutionalization of ’emergency food’ as a handy alternative to paying people enough money to live on.


First, hold my hand and fly through the chilly winter air, avoiding the Amazon drones, and let us alight in a town and peer through the brightly-lit windows of two food distributions. One is a standard ‘Come, Wait, Wait Some More, Take your Bag and Go’ distribution and the other is a distribution that offers wrap-around or holistic services. The sights we see are very different, as we will see as we tamp the snow off our boots and go inside.

Yet, what is this? Before we can enter, the ‘Ghost of Foundation Cash Yet to Come’ taps its boney finger on our shoulder and commands us to “E-VAL-U-ATE” in a deep and terrifying voice. “Okay”, we say back to him, “You want us to evaluate our programs and those of our partners? Here is a metric that is way more sophisticated than any that could be developed by the boys and girls at the ‘Stanford Social Innovation Review.’ It is called eye contact.” This simple (and quite literally) straight-faced test measures the amount of eye contact the programmatic interaction elicits from clients.


We actually did this test last week on two programs a few miles apart in our service area. At the standard distribution, virtually no one met your eye when they could avoid it and wanted to get away as quickly as possible. At the other, one of our Healthy School Pantry programs where we are running what is for all intents and purposes a ‘health fair’ with a lot of activities and opportunities designed to build community, we saw a much different picture. People were generous in their eye contact saying how much they were enjoying being there and appreciating learning and being a part of something where they felt empowered and valued as equals.

But you’re giving them hope too, I hear you say. What’s the difference?

Let me begin to answer that question by looking at the national perspective. We can offer people the solid reassurance that we will fight to protect their meagre food stamps and commodity benefits from more punitive cuts. Yet, we certainly can’t offer the real hope that people are crying out for: a society where working hard at a job will enable you be able to feed and provide a roof over the heads of your loved ones.

We know from our work that more and more people cannot earn enough money to support their families without help from the food bank network and its partners. People run faster and faster on the hamster wheel of low-pay, no-benefit jobs. If we continue to apply the current strategies, it is hard for me to see the ‘hope’ for anything beyond  endless SNAP wars, more companies expecting food banks to cover the tab for their food insecurity-level wages and the growth of the ‘hunger industrial complex’ to keep the whole mess from boiling over into civic unrest. Sorry to be such a downer in this season of ‘Goodwill to All men’, but I have enormous respect for the hardworking families we work with, certainly enough to want to level with them.

I think when they said "Goodwill to all Men," they didn't mean that we'd all end up shopping at Goodwill because we that was all we could afford.

I think when they said “Goodwill to all Men,” they didn’t mean it quite so literally, that we’d all end up shopping at Goodwill because we that was all we could afford.

I don’t believe I am being fatalistic or even negative. I’m not noble enough for lost causes and so I am sincerely convinced that we will end hunger in America and become a more equitable and healthier country. It’s just that I’m not getting any younger and I’m impatient about waiting millennia for it to happen.

So why should our daily ‘hope distributions’ be slowing this process down?

Humor me for a moment as we consider the words of my guru, Buddhist monk, poet, teacher and all-round cool dude in black pajamas, Thich Nhat Hanh.  Hanh said:

“The future is made of a series of present moments. Therefore the best way to take care of the future is to take care of the present moment. That is why hope is sometimes an obstacle. People tend to hope because they feel helpless in the present moment. The present moment is so heavy, so unbearable to endure, which is why they invest in the future with hope. ‘I hope tomorrow will be better.’ They get a little bit of relief because of this investment. However, to do this we have to spend a lot of energy hoping for the future and there isn’t much energy left for us to take care of the present. Without enough energy, we cannot have a breakthrough. If we can bring more energy back to the present, we find this breakthrough.”

[Transcribed from the recording of retreat as ‘The Art of Mindful Living’ (2000), Sounds True Audio with occasional paraphrasing to make it less Vietnamesely monkish on the printed page.]

Thich Nhat Hanh rocks the wooly hat. "You think this is a Gap ad? Let's talk about the gap between happiness and forgetfulness???

Thich Nhat Hanh rocks the wooly hat. “You think this is a Gap ad? Let’s talk about the gap between happiness and forgetfulness???

This is, for me, the danger of focusing too much on ‘hope’ rather than action to transform our society in the present moment. I am not talking about it in a literal, mean-spirited fashion that we should promote hopelessness. We want to give joy and love in everything we do. However I am advocating every day we focus on real change and the actions required to make that happen. Our organizations, because we are concerned with the most basic tool (food) that can sustain and help and bring people together, can play a huge role in leveraging this change.

Have a wonderful Holiday season, and heartfelt thanks from Scrooge to everyone working to build food security in the USA.

Here’s to 2014!


Season’s Greetings and remember, our Food Bank is now accepting cuts of pork and frogs legs as part of our grocery rescue. Even you Tiny Tim…

Building an Organization of Leaders: Do you have the courage to let people ‘borrow the keys’ to your organization?


Food banks and other nonprofit organizations typically start off as wholly volunteer groups coming together around a (chipped and borrowed) table to plot a community response to a social problem or a social opportunity (such as, how to repurpose excess food).

Lousy table, great ideas

Lousy table, great ideas

Assuming the nonprofit does not pass away in its scrawny infancy, it goes through a steady year by year cycle of increasing professionalism. It needs to build a machine for the long-term. That machine is comprised of an increasing number of paid staff.

This cycle may continue until volunteers become something of an appendage. A phantom limb that takes on the shape of the purpose it used to have, but is no longer vital to the continued health of the organization. Instead volunteers become a way of connecting the community to the organization it supports. An interim stage to a cash donation. Busy work volunteer tasks are sometimes created to keep them occupied. (Anyone who is reading this post, put your hand on your heart and promise that you never laboriously created a volunteer opportunity for a corporate sponsor). A group of corporate volunteers may don a t-shirt descend like locusts and to ‘make a difference’ in two hours and then depart.

We’re grateful for their interest and support, but it is not fair to them if it is in support of an antiquated use of volunteers, tied into an old model of operating. It’s not like there is a shortage of work to be done, and in fact there is an urgent need for new strategies in volunteer management.

Why, Erik? Why does there have to be a new damn strategy every five minutes for every little thing? Why can’t we just – for once – keep things the way they are?

Well dear reader, in this case it is because we will all fail in our long-term goals without it. We can continue being the teenie ‘Dora the Explorer’ band aid covering the suppurating wound, but we will never reach the ‘scale’ required to solve the problems we want if we rely on the old paradigm of strict separation between professional staff and traditional volunteers.

"Thanks for the plug, mijo." Who'd have thought half the world's band aid use would be by  kids who want an external demonstration of some social or psychological owee!

“Thanks for the plug, mijo.” Who’d have thought half the world’s band aid use would be by kids who want an external demonstration of some social or psychological owee!

We need a new approach that is scalable and sustainable. And the only way to do that is to let the community into our organizations in a whole new way – a way where they have real power and influence, and also parity in many ways with paid staff.

‘Scary!’ as my two-year old would say.

Two years old and already shilling for the  Foodbank. Has the father no shame?

Two years old and already shilling for the Foodbank. Has the father no shame?

I am talking about the use of what I call ‘community leaders’ and which you may already call ‘skills-based’ volunteers. These are people who want to do more than de-stress over a huge bin of gently rotting carrot nubs.  In this post I want to talk about how our embrace of this approach is bringing our food bank back to the community we serve, building long-term sustainability and forcing us all to improve our game and our leadership skills.

I know, folks, being nice to people from the community, rather than grouching at your paid employees is hard work. That’s why to understand why we needed to do this, you first need to understand why there was literally no other way we could actually plan a way to achieve our mission.

I would have taken the low road, really I would!

So why did we start this? Because it was the only way we could have the numbers to move from the endless ‘war on hunger’ approach to food banking and social service provision to a specific destination that we could state as a vision and then back up with metrics detailing achievable steps along the way.


We moved from a traditionally cautious mission statement about storing and distributing food safely to a kind of combo version of vision and Mission Statement as below:


The above is putting a lot of the onus on the community to solve the community’s problems. You might even view it as having some kind of nerve to ask folks for money and then to throw the thing back at them and say: ‘You do it, we’ll help.” I suppose it is somewhat cheeky, but the reality is that there is no other way we’re going to get beyond Dora and her sticky non-solution. It can also be viewed as a positive thing, that we are inviting the community in – especially if your focus is health and nutrition. It is an invitation to a celebration of what we can achieve together.

Running isolated programs is not going to get us to our destination, because they come or go, depending on funding / leader preference etc. That means we need to move from programs to ‘pathways’


To give you an example of this type of approach, we can look at our ‘Feed the Future series of children’s programs.


The below demonstration of the sequential nature of our children’s programs shows how they are taken along a progressing pathway of programs with the clear destination of nutritionally independent young adults.


If we’re going to talk about sustainability, we need to talk a little about the flow of energy – human energy. So, I ask, which of these progressions is more sustainable?


Okay, so the questions start easy. Obviously that ecologically right-on looking circle of arrows is more sustainable. So let’s look at these two energy flows applied to the world we operate within:


Most of us live in the space between these two places, sometimes going back to charity and sometimes reaching ahead to a true state of community engagement.

Here is what the one way arrow has always looked like:


And this is what a more circular form of community engagement looks like. The example is a flow diagram showing how our Healthy School Pantries operate, with people entering at the top right of the diagram, trying a recipe, then learning how to cook it, then receiving the actual food they need to make the meal they are tasting.


So lets look at what are the differences between a volunteer and a community leader:


Of course there is still a place for regular volunteers. We are talking about ‘super volunteers’ overseeing other volunteers or knowledge philanthropists that might run a short-term task force or provide special knowledge.

This all sounds great! Except, remember we are going for that nice circular, sustainable energy flow thing. How, therefore, can we draw Community Leaders from our client base? To this we also need to factor in the unspoken tension between volunteers coming into a community to ‘fix’ their problems (before leaving)  and the community itself.

Our solution to this is our Nutrition Advocates.


This is a grassroots organizing framework that allows the Foodbank to act as a catalyst to encourage micro-communities to take ownership of their own nutritional health and that of their friends and neighbors. The NAs are Foodbank program clients who have become engaged beyond the traditional modality of client-based food bank volunteerism. 

If you are interested in more detailed information about the Nutrition Advocates, you can download this application we submitted to Feeding America for some innovation award.Foodbank of Santa Barbara County – Nutrition Advocates

I have identified two distinct strand of involving volunteers. The first are Community Leaders that have been recruited in the traditional manner with some of the typical expectations of volunteer service:


And then you have Community Leaders drawn from our engagement with clients with a slightly different entry point, but ultimately a similar satisfaction and result. Empowerment and connection for all involved:


Bringing together these two different types of volunteers certainly makes for a more interesting volunteer recognition event. Awkward at first, when you shove together two sets of people used to playing the roles of ‘beneficiary’ and ‘benefactor’, but I am confident that after a few years, this will become the norm with the lines between those helping and being helped becoming ever more fuzzy and permeable.

Of course the outside world is the easy stuff. You just have to move heaven and earth. The real heavy lifting is within your own organization.


We had training from an outside consultant (Vantage Point consulting – based in Canada, experts in this field) to a pretty wide group of managers and developed materials, like simple sample contracts stating what is expected of both parties, yet the reality was that ‘culture eats strategy for breakfast’ and if we did not find a way to steadily (yet urgently) evolve our culture, then all these types of approach were doomed to eventual demise, while everyone subtly folded their hands and waited for the ED to get interested in something else, something less threatening!


I put it to my staff that we want to work with motivated staff who care about our organization and the people in it, and who are open to working in new ways to ensure that the organization continues to develop and move forward. If they are open to us improving how we do things, and open to working with a wide variety of people, then there is a long and successful career for them at the Foodbank. (Staying positive!)

The Book 'The Abundant Not for Profit' which features a chapter devoted to a case study on our work.
The Book ‘The Abundant Not for Profit’ which features a chapter devoted to a case study on our work.

I explained that the number one attribute we are looking for in ALL staff is leadership potential. We want to help them develop that potential. Of course they wondered how can everyone be leaders, right? Who’s going to do all the darn work!! Well, the way it can work is for everyone is for all to be responsible for leading and working with others from the community who connect with the organization. Leadership doesn’t mean making speeches or bossing around people. It means being committed to moving forward the organization and to developing their own skills and those of their team members; it means realizing that all of them are leaders in our community, representing and drawing people to the Foodbank; it means that all of them have to be able to work with, lead and inspire a whole range of volunteers and community leaders to come into the organization (after all, it is their organization as much as ours ) to enable us to achieve much more than we could have done by ourselves.

I sincerely believe this approach actually means a much stronger career path for everyone on our staff, because all of us are able to multiply the results of what we do. I think that is exciting and a great opportunity for everyone to be a leader, whether you are a warehouse assistant working with teams of community leaders or a senior manager with a bunch of knowledge philanthropists running task forces for you.

Our experience over the last 18 months or suggests that these are the challenges:


I believe that sticking to this whole approach is becoming less and less crazy and looking more prescient as time goes on. It is concurrently both a programmatic and a development activity that is working with the community to build community.

The fun has only just begun…

Hunger Inc: What is the ‘Theory of Change’ that is guiding our actions at a local and a national level?

Hunger inc

Welcome to Hunger Inc.

There are times when I feel like I am an insignificant toiler in a great and serious national bureaucracy – the business of hunger in America.

Imagine our prospectus to potential investors:

Hunger inc shareholders meet

Ladies and Gentlemen, business has been outstanding since the Great Boom of 2009, with emergency food organizations bringing in record amounts of money and building ever more impressive infrastructures ready to take the art and science of hunger relief into the 22nd Century. We have diversified into new business areas, and got our brand message and talking points over to lawmakers and the public through advocacy. 

So, my fellow Americans, you might be for hunger or against it, but you can’t deny that as a vibrant concern, we are here to stay. Thank you and please give generously.

Okay, so I am getting a little carried away, but maybe that’s because this is the last moment to think for a second before we enter into that slalom run down to ‘The Holidays.’

This is the gravy season for emergency hunger organizations when genuine loving concern for one’s fellow man, paired with a side order of good old-fashioned guilt allows us to make a sizeable chunk of our operating nut for the coming year.

Shakin' the Tree

Shakin’ the Tree

Before we board this seasonal gravy (and turkey) train once more, I thought it would be good for us to ask ourselves a hard question. We say we want to shorten the line and end hunger in America. That is a laudable goal, but how exactly are we going to do it? What is our ‘Theory of Change’ (the detailed measurable steps contained in a logic model) that are going to take us from here to there.


It’s at this stage in the conversation that Mr. Spock might begin to find our logic a little “…illogical, Captain.” We might say that the problem can be ‘solved’ by protecting and strengthening the federal safety net; finding more money for advocacy to engage the public in ‘the fight’; generating way more TEFAP; providing generous funding for a strong food bank network. Oh, yes, and Farm Bill, Farm Bill, Farm Bill.

All great things, but nowhere near a theory of change. In reality they are far closer to a ‘Theory of Stasis.’

Theory of Change? Well, I'm halfway there.

Theory of Change? Well, I’m halfway there.

Logic models and theories of change are something we find easier to deal with on a small-scale programmatic level where we have more control over the environment we are operating in. (Here is a resource from the Kellogg Foundation on applying Theory of Change to your mission).

Theory of Change by the Kellogg Foundation

Years ago, a local foundation provided me with a handy flow chart on which I had to chart how my program would lead to positive changes in client behavior. (Over time, I came to refer to this flow chart as the ‘Human Sausage Machine’ – clients and food were stuffed in at one end and changed humans miraculously popped out of the other end). We were veritable Willy Wonkas of nutrition with our INCREDIBLE BEHAVIOR-CHANGING MACnCHEESE!!

John Arnold surveys his children.

John Arnold surveys his children.

I must confess that the community kitchen I ran at that time had to make a few ‘creative leaps’ when demonstrating how we would actually change behavior. I would resort to my earnest protestations that children can’t learn if they haven’t had breakfast, or that people can’t look for jobs if they are hungry. All absolutely true, but the other truth was that we were not in the behavior change business. We were in the emergency hash slinging business, a subdivision of the ‘maintenance of things as they are’ business and that we should be funded because there was plenty of demand for those services.

Change my behavior? Alright, pass the salt, PLEASE!!

Change my behavior? Alright, pass the salt, PLEASE!!

Fast forward to the present day and I have to wonder whether we don’t have that same problem on a national level? We are stuck in the maintenance business rather than the transformational business. And how much fun is that?

Those of us working in the area of food insecurity have real problems articulating a persuasive theory of significant, sustainable change. We can talk convincingly of all the things that need to be done, but not how all this busyness will come together to actually change the situation. We have great theories for increasing the size of the band aid we are applying to the patient, but no clear idea about how to cure the patient. This is not a criticism of Feeding America or any other group. I think all national hunger-related organizations have the same challenge.

We will now explain our Theory of Change for ending food insecurity in America. First slide, please!

We will now explain our Theory of Change for ending food insecurity in America. First slide, please!

Can you end food insecurity in America by doing more of what we are doing? After 11 years in the hunger sphere, I can put my hand on my heart and give a hearty “No!”

From my perspective, I think one problem is that we have been stuck looking at too narrow an area – that of food insecurity. This has been a small enough area for us to operate proficiently and to demonstrate unique excellence in our nonprofit services, but it is not large enough to actually solve the problem that we are trying to deal with. When challenged about this, we tend to retract like a poked sea slug, saying that anything else is ‘too complex and we just have to stick to doing what we know.’

To my mind, this is a big mistake. We need to expand and take the helicopter up higher, not lower.

Touch me one more time, kid. One more time!

Touch me one more time, kid. One more time!

We are stuck dealing with complex health and social problems in an overly simplistic fashion. It has created a culture of food banking as a continuous shift in an ER ward, where we’re all too busy with the suffering and drama of the moment to give enough thought to how we can do anything more than get through. No time to think! Lives are in the balance!

Another 50cc's of creamed rice, nurse. We're losing him!

Another 50cc’s of creamed rice, nurse. We’re losing him!

Until recently we were talking pounds of food per person in poverty as the solution to ending hunger, now the metric has shifted to numbers of meals provided (even if those meals are a theoretical construct, made up of pounds of soda, candy or whatever the total ‘food’ poundage of a food bank might be). These metrics are too crude to really help us move up from our current level of support and national focus.

Closing the meal gap

Closing the meal gap

We got into using the term ‘Food security’ because hunger was too reductive an explanation for what we were dealing with (useful for fundraising, but not able to explain the broad need for food assistance). Yet food security has become it’s own little prison, constricting our room for bold maneuver.


Which brings me back to asking what is our ‘Theory of Change’, both with individuals, communities and with the nation as a whole? In our little gnat bite of a California county are piecing together our own local ‘theory of change’ which I will share in another post, but to come up with a workable ‘theory’ on a national level we need a whole new set of relationships and collaborations between hunger, health, nutrition, anti-poverty, job creation and community development organizations nationwide.

This partnership would form a continuum of help to keep people healthy and connected to building and maintaining vibrant communities. Food insecurity is really only one part of a longer engagement and relationship with people

It is clear that none of this can be achieved by a single organization or by a purely top-down approach. It is also clear – to me at least – that these things cannot be achieved purely within a sphere of operations labeled ‘hunger relief.’ No matter how many millions we collect it will still always be a ‘sop for the needy’ – not enough to actually deal with the issue.

However, if we were to pivot to focusing on the issue as one of public health where we were going to commit to marshaling our efforts and those of our 64,000 member agencies to raise the baseline health of Americans in the simplest and most cost effective way possible – by raising the standard of their nutrition, it would be a historic game changer.

It would have the power to bring in the Department of Health and Human Services as an additional funding partner. (I know we came to the dance with the USDA, but my feet are getting tired and so are theirs, I imagine, as they’ve been asked to do impossible limbo dances beyond their original dance card).


To make such a pivot at the national Federal agency level requires us to get our collaborative shit together with a broad coalition of national charities, prepared to use nutritional literacy and health as a pump-primer for other next stage activities, such as community development and job creation.

We know what we do is providing the most basic need possible, but we are leaving the potential for huge positive change in people’s lives on the table walking away from leveraging that basic food need, and the access it affords into people’s lives, to help them get ahead.

We need to reframe the issue from the negative one of charity for ‘the needy’ to a positive engagement with people to ensure long-lasting nutritional health is seen as a vital and attainable public health goal.

Lack of adequate healthy food and the skills to use it need to be presented as issues of unacceptable public health and should be addressed, treated and funded in that fashion. The food bank and emergency food network remains the sleeping giant of the public health world. We can be the engine of the largest improvement in health since indoor plumbing.

To do this we need to have the ability to demonstrate the efficacy of our nutritional and educational interventions using acceptable public health criteria. Evaluation is the key to opening the door to a new approach and new funding from the Feds, from health insurers and from donors who want to see a major long-term return on their social investment.

For me, this represents the broad strokes true ‘theory of change’ that will enable us to move people from hunger to health.

Sign up now at

Sign up now at

I look forward to seeing you at the upcoming ‘Closing the Hunger Gap’ conference in Tucson on Sept 15. If you weren’t planning on coming, maybe you should. This is not a national learning conference put on by a national body, but a grass roots effort staged by a single food bank, determined to do what it can to provide a forum for a range of types of organizations to come together how to move forward this vital work on both a local and national level.

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